OCR 1-9 Marketing Mix & Promotion

The 4 components of the Marketing Mix are Product, Price, People, and Place? False True

• False
• True

Define the term 'promotion'

• The methods a business uses to communicate with its customers to make them aware of their products
• Audio or visual form of marketing for products or services

What is not linked to place?

• Where the shop is

• How the products are delivered

• What the product is

• Digital Distribution

Why would a business use TV advertising?

• It is cheap

• It reaches a large audience

• It's highly targeted

• It's two-way communication

What is an advantage of using social media as advertising?

• It can be free/cheap

• It appeals to only a younger audience

• It is easy to get right

• YouTube

How much the business can charge for its product

• Product

• Promotion

• Price

• Place

How design and range affects demand from customers

• Price

• Promotion

• Product

• Place

How a business’ products

or services reach the customer

• Price

• Promotion

• Product

• Place

How a business informs customers of their products and persuades them to buy

• Price

• Promotion

• Product

• Place

Which P is the most important?

• Product

• Promotion

• Price

• Place

• None