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7Ps OF MARKETING MIX

Authored by Desiree Alfaras

Business

12th Grade

Used 23+ times

7Ps OF MARKETING MIX
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15 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

1. This element of market mix refers to the tangible good or the intangible service that the enterprise offers to its customers in order to satisfy their needs and to produce their expected results.

Positioning

Place

Product

Packaging

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

1. To create a customer awareness, to arouse customer interest, to educate customers as they evaluate their buying choices, and to close the sale and deliver the products are attributed to this particular marketing mix.

Product

People

Positioning

Price

3.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

Why is customer satisfaction important to a business?

customers will become repeat buyers
customers will be happy
customers are stakeholders
customers are never satisfied

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

company advertisement
Product
Placement of product
Promotion

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A ____________is anything offered to a market by the business to satisfy needs, could include physical products or intangible services.

Price
Product
Place/Distribution
Promotion

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The amount of money charged and/or the sum of values that consumers exchange for the benefits of having or using the product

Sell
Price
Product/Service Management
Promotion

7.

MULTIPLE CHOICE QUESTION

10 sec • 1 pt

The 4 components of the Marketing Mix are Product, Price, People, and Place? False True

False
True

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