
7Ps OF MARKETING MIX
Authored by Desiree Alfaras
Business
12th Grade
Used 23+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
1. This element of market mix refers to the tangible good or the intangible service that the enterprise offers to its customers in order to satisfy their needs and to produce their expected results.
Positioning
Place
Product
Packaging
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
1. To create a customer awareness, to arouse customer interest, to educate customers as they evaluate their buying choices, and to close the sale and deliver the products are attributed to this particular marketing mix.
Product
People
Positioning
Price
3.
MULTIPLE CHOICE QUESTION
1 min • 1 pt
Why is customer satisfaction important to a business?
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A ____________is anything offered to a market by the business to satisfy needs, could include physical products or intangible services.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The amount of money charged and/or the sum of values that consumers exchange for the benefits of having or using the product
7.
MULTIPLE CHOICE QUESTION
10 sec • 1 pt
The 4 components of the Marketing Mix are Product, Price, People, and Place? False True
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