Chapter 12- Promotion

the process of communicating with potential customers in an effort to influence their buying behavior

• Product Promotion

• Price

• Place

• Promotion

______________ focuses on promoting the company rather than its products

• Product promotion

• Institutional promotion

• Free Promo

• Advertising

Promotion informs, ___________, or reminds the audience of a message

• persuades

• intimidates

• collects

• forces

__________ uses logic to change a belief or get people to take a certain action

• Mr. Bolston

• Persuasion

• Promotion

• Snap Chat

_______ process is a series of actions on the part of the sender and the receiver of a message and the path the message follows

• Communication

• Promotion

• Caucasian

• Advertising

How a message is transmitted

• Translation

• Feedback

• Channel

• Chanel

Person who has a message to communicate

• Sender

• Receiver

• Wide Receiver

• Speaker

the process of turning the idea for a message into symbols that can be communicated

• Translation

• Decoding

• Encoding

• Emojis

translating a message into terms the receiver can understand

• Encoding

• Decoding

• Translating

• Communicating

Feedback can be defined as....

• Receiver’s response to the sender

• Person who has a message to communicate

• Message is decoded

• How the message is transmitted