Chapter 12 and 13 exam

the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals

• promotional mix

• store front

• promotion

• public relations

1. the element in the promotional mix that evaluates public attitudes, identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance

• persuasion

• promotional ,mix

• store front

• public relations

1. Attention, Interest, Desire, Action

• AIDA

• feedback

• channel

• receiver

1. the person who receives the message

• channel

• feedback

• decoding

• receiver

any promotion that uses the internet, e-mail, or other digital technology

• product promotion

• communication process

• electronic promotion

• participatory marketing

1. Coordinating all the physical elements in a place of business to project an image to customers.

• advertising

• visual merchandising

• electronic advertising

• promotion

The exterior of a business that includes a store's sign or logo, marquee, outdoor lighting, banners, planters, awnings, windows, the exterior design, ambiance, landscaping, and lighting of the building

• store front

• promotional mix

• public relations

• promotion

Commonly referred to as font. or a particular style for print

• typography

• typeface

• brand name

• headline

a name given by the maker to a product or range of products, especially a trademark.

• headline

• typeface

• brand name

• white space

a statement summarizing the features and benefits of the company or product, how it differs from the competition, and how it is better than the competition

• headline

• unique selling proposition

• white space

• advertising campaign