A unique characteristic of the sport industry is that it seeks to attract markets that

• Demand mostly tangible products

• Have consumers with artistic talent

• Include spectators and participants

• Are concerned with environmental issues

Which of the following usually is a characteristic of the sport/event industry:

• Manages a worldwide media network

• Communicates with a limited audience

• Provides products that are different for each consumer

• Employs only those people who have athletic ability

Professional sports teams benefit their surrounding community by

• Endorsing local political candidates.

• Attracting tourist dollars.

• Hiring handlers to make sure athletes behave.

• Making seat licenses available to season ticket holders.

When a professional football expansion team is established in a community, the economic impact might result in

• Business closures, job layoffs, and high inflation rates.

• More tourism, lower tax rates, and high interest rates

• Increased job creation and more consumer spending.

• Higher tax rates and fewer financial investment opportunities.

Which of the following help create the excitement and enthusiasm that make the games what they are:

• Team Owners

• Coaches

• Trainers

• Spectators

One characteristic of event marketing involves promoting and selling a(n)

• Tangible product

• Unique experience

• Nonperishable item

• Physical appeal

Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of ___________ marketing.

• Target

• Mass

• Event

• Direct

Which of the following is an example of marketing the sport event:

• Holding a race for a charitable organization

• Selling food products to a concession stand

• Delivering exercise bikes to retailers

• Distributing information about a NASCAR race

One of the main differences between professional and amateur athletes is that for professionals , the game is often

• Their Occupation

• Closed to the public

• Free of charge

• Played for enjoyment

Which of the following marketing activities involves responsibility for a sport organization's licensing activities:

• Community Relations

• Public Relations

• Sales

• Merchandising