CH 12 Role of Promotion

CH 12 Role of Promotion

11th Grade

16 Qs

quiz-placeholder

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CH 12 Role of Promotion

CH 12 Role of Promotion

Assessment

Quiz

Business

11th Grade

Medium

Created by

Todd Shafer

Used 111+ times

FREE Resource

16 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Process of communicating with potential customers in an effort to influence their buying behavior.

promotion

communication

encoding

visual merchandising

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Promoting specific products.

communication process

institutional promotion

product promotion

persuasion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Use of logic to change a belief or get people to take a certain action.

communication process

promotion

feedback

persuasion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Series of actions on the part of the sender and the receiver of a message and the path the message follows.

communication process

visual merchandising

public relations (PR)

participatory marketing

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Combination of the elements used in a promotional campaign.

advertising

participatory marketing

promotional mix

visual merchandising

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Nonpersonal communication paid for by an identified sponsor.

promotional mix

advertising

promotional campaign

participatory marketing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Process of creating floor plans, displays, and fixtures to attract customer attention and encourage purchases.

integrated marketing communications (IMC)

participatory marketing

communication process

visual merchandising

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