Strategic Planning and Business Goals 2021

Aspiration future focused statement that expresses what the business aims to achieve in the future

• Goal

• Objective

• Vision

  Statement

• Mission Statement

Identifies business culture, values and ethics and seeks to identify how the business operates and what it wants to achieve

• Goal

• Strategy

• Vision Statement

• Mission Statement

A statement of direction that identifies what a business wants to achieve – it is the ‘what’

• Vision Statement

• Mission Statement

• Goal

• Objective

A statement of intention that provides a direction to achieve the goal - it is the ‘how

• Goal

• Objective

• Strategy

• Tactic

Provides a clear link to how an objective can be achieved

• Goal

• Tactic

• Objective

• Strategy

The specific actions taken to achieve the strategy

• Goal

• Objective

• Tactic

• Mission Statement

Maximising revenues and managing expenses will help achieve which business goal?

• Growth

• Sustainability

• Market Share

• Profitability

Measuring the percentage of the customer base controlled by the business would assist in achieve this business goal

• Growth

• Market Share

• Profitability

• Sustainability

Ensuring longevity through environmentally friendly practices would be an aspect of this business goal

• Growth

• Societal needs and wants

• Sustainability

• Growth

Building a highly skilled, motivated and productive workforce is part of this business goal

• Profitability

• Sustainability

• Market Share

• Employment