SEM 1 Promotions Exam Review

The relationship between a sponsor and a sports entity is often described as which type?

• A merger

• A partnership

• A buyout

• A takeover

Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of which type of marketing?

• target

• ambush

• direct

• internet

If Coca-Cola is the only soft-drink sponsor of a persons favorite team, the role of Coca-Cola exemplifies which type of sponsor?

• dynamic

• large business

• sole

• exclusive

NASCAR fans demonstrate which activity when they list the sponsors featured on the car or clothing of their favorite driver?

• ambush marketing

• sponsorship clutter

• public service

• brand recognition

Information about sponsorship, cost, marketing opportunities, and audience demographics appearing together is an example of which situation?

• provided to ambush marketers

• inclusion in a sponsorship proposal

• inclusion in event programs

• provided in the city hosting the event

What do some professional sports teams do to promote renewed interest in a team losing support from fans?

• redesign logos

• increase prices

• send newsletters

• change sponsors

Which is a characteristic of an effective logo for a sport or an event?

• remote

• timeless

• practical

• ambiguous

What rule of thumb will help sports or event marketers develop a memorable logo?

• it should be elaborate and flashy

• it should include clip art

• it should be clear and simple

• it should contain at least three colors

Which are the most important considerations when designing a logo for a basketball team?

• mascot and team size

• team name and team size

• team colors and team name

• location and mascot

An organization that embeds special watermarks into its ticket design is intending to accomplish which goal?

• boost fan attendance rates

• reduce the printing cost of tickets

• discourage counterfeiting of tickets

• decrease fan attendance rate