POM - Lesson 8 - Vocabulalry Review

Channel members that help move products from producer or manufacturer to the final user.

• agents

• intermediaries

• wholesalers

• retailers

Intermediaries that do not own the goods they sell.

• wholesalers

• retailers

• intermediaries

• agents

Involves no intermediaries

• direct distribution

• indirect distribution

• exclusive distribution

• selective distribution

Invovles one or more intermediaries

• selctive distribution

• intensive distribution

• indirect distribution

• direct distribution

Involves protected territories for product distribution in a given geographic area. Allowing only one retailer to carry a product.

• selective distribution

• exclusive distribution

• indirect distribution

• intensive distribution

Involves use of a limited number of outlets in an area to sell a product.

• indirect distribution

• exclusive distribution

• intensive distribution

• selective distribution

Involves use of all suitable outlets to selll a product.

• intensive distribution

• direct distribution

• exclusive distribution

• selective distribution

Path a product takes from the producer or manufacturer to the consumer.

• e-tailing

• retailer

• channel of distribution

• direct distribution

Sell goods to the final consumer

• retailer

• drop shipper

• rack jobber

• channel of distribution

Selling products over the internet to the consumer.

• brick and mortar retailers

• retialers

• wholesalers

• e-tailing