Which word describes the following definition: "the study of fashion trends to determine merchandising strategy for a retail store or fashion product provider"?

• Fashion merchandising

• Retail merchandising

• Product

• Promotion

The fashion industry requires a strong sense of style and trends as well as which of the following?

• Business Training

• Celebritiy Clientele

• Master's Degree

• Knowledge

True or False: Merchandising leads the customer to their final purchase decision

• True

• False

Which of the following gives the best example of geographic segmentation?

• Industry

• Age

• Climate/Weather

• Usage

Which word describes the following definition: "can either be a tangible good or an intangible service that fulfills a need or want of consumers"?

• Merchandising

• In-store marketing

• Brick-and-Mortar

• Product

Who developed the Four P's concept?

• Ivan Pavlov

• B.F. Skinner

• E.J. McCarthy

• Sigmund Freud

What type of job might a costumer work for?

• Fashion Show

• Set Designer

• Theatrical Production

• Personal Shopper

Which of the following is an advantage to email marketing?

• Undelievered emails

• Cost effective

• Inflexible designs

• unmeasurable

Psychographic segmentation includes which of the following

• Lifestyle

• Personality

• Values

• Beliefs