OCR Digital Media Unit 1: LO5 Research data used by media institutions

Select the types of research [tick all that apply]

• Primary

• First

• Secondary

• First-hand

Define primary research

• The use of data or findings from research that has already been undertaken
• Internet research
• Research conducted by you/your institution in order to gain new data
• Collecting information to find out more about a specific topic

Define secondary research

• The use of data or findings from research that has already been undertaken
• Internet research
• Research conducted by you/your institution in order to gain new data
• Collecting information to find out more about a specific topic

What is qualitative data

• Data that can be measured numerically.
• Descriptive data, useful to find out what people think of your product

What is quantitative data

• Data that can be measured numerically.
• Descriptive data, useful to find out what people think of your product

"1,500,000 people watched the TV show last night"

• Qualitative
• Quantitative

"70% of the readership is ABC1"

• Qualitative
• Quantitative

"That advert makes me want to buy that product"

• Qualitative
• Quantitative

Which research method involves group discussions?

• Questionnaires
• Interviews
• Focus group
• Case study

Which research method involves 1:1 discussions?

• Questionnaires
• Interviews
• Focus group
• Case study