Entrepreneurship Chapter 10 & 14

The combination of the 4 P's that help reach the target market.

• Strategic Plans

• Marketing Mix

• Product Mix

• Conceptual Skills

The path a product takes from producer to the consumer.

• Exclusive Distribution

• Product Positioning

• Organizational Structure

• Channel of Distribution

Mid-range goals for a period of 1 year or less.

• Marketing Plan

• Strategic Plans

• Time Management

• Tactical Plans

Routine oriented leadership style is concerned more with accomplishing goals than keeping the operation running smoothly.

• True

• False

Refers to all the products a company makes or sells.

• Product Mix

• Guarantees

• Label

• Brand

Short-term objectives that help achieve mid-range plans.

• Conceptual Skills

• Intensive Distribution

• Operational Plans

• Intermediaries

The style of management based on customer satisfaction.

• Total Quality Management

• Routine-Oriented

• Situational Management

• Power-Oriented

Long range plans or goals for the business for the next 3-5 years.

• Situational Management

• Strategic Plans

• Conceptual Skills

• Time Management

Limits the number of outlets to one per area.

• Channel of Distribution

• Intensive Distribution

• Guarantees

• Exclusive Distribution

The people or businesses that move products between producers and final users.

• Product Mix

• Intermediaries

• Manager

• Package