ME11 - Final Exam Review 6

Which item might be included in the appendix of a marketing plan?

• A mission statement

• A list of marketing objectives

• A product photograph

• A SWOT analysis chart

A business bought 144 items at $6.50 each and 120 items at $3.75 each. With a 10% off-season discount, what is the total cost to the business?

• $1,119

• $1,207

• $1,247

• $1,386

Identifying market segments helps a business to develop which factors appropriately?

• Marketing strategies

• Economic forecasts

• Organizational records

• Leadership styles

The use of samples or cents-off coupons on grocery items is an example of which type of promotion?

• Publicity

• Personal selling

• Advertising

• Sales

A channel task should be performed by the channel member who has which attribute?

• Performs its best

• Has the least money

• Has the most money

• Wants to perform it

In which situation should a business lower its sales forecast for the coming year?

• Population will increase by 5%

• Major competitor will leave the market

• Prices of raw materials will remain steady

• Inflation rate is expected to rise 2%

Marketers determine distribution intensity so they can achieve which outcome?

• Ideal market exposure

• Complete market coverage

• Perfect market balance

• Total market saturation

The primary responsibility of the facilitator of a product idea brainstorming session are to compile all of the ideas and perform which other action?

• Keep the group on task

• Judge the bad ideas

• Select the best idea

• Evaluate the creativity of the group

One-time, start-up costs often include which fees?

• Shipping and postage

• Incorporation

• Trade assocation

• Website maintenance

A marketing plan should outline the specific activities that the business will use to perform which action?

• Evaluate its sales policies

• Increase its buying power

• Meet the needs of its employees

• Achieve its marketing objectives