Consumer Choices - Chapter 22

A sale that offers a special buy on a new product or a product that is in season.

• promotional sale

• clearance sale

• comparison shopping

• generic brand

A sale to clear out goods that are going out of season or are no longer profitable

• clearance sale

• brand name

• promotional sale

• blue light special

A written agreement from the manufacturer or distributor that states the conditions under which the product can be returned.

• sales sheet

• lease

• warranty

• contract

The act of making unplanned purchases.

• impulse buying

• rational buying

• emotional buying

• psychological buying

The trade name for a product or service by a particular company.

• brand name

• promotional brand

• generic brand

• logo

Plainly labeled, unadvertised products that are sold at lower prices than name brand goods.

• brand name

• promotional brand

• generic brand

• loss leader

A person who selects, purchases, uses, and disposes of goods and services.

• target market

• consumer

• shopper

• employee

Comparing the prices and the characteristics of competing brands or stores.

• comparison shopping

• impulse buying

• emotional shopping

• feature benefit anlysis

A product sold at a loss to attract customers.

• warranty

• clearance item

• loss leader

• overstock

An example of a generic product.

• Kleenex facial tissues

• frozen green beans in a plain white bag

• Burger King chicken sandwich

• Nike shoes