Visual Merchandising

Which of the following is the most accurate definition of Visual Merchandising

• The direct selling of good and services

• The way products are displayed in order to encourage sales

• Viewing a product online

• Displaying products and services in a way designed to attract customer's attention

What is a focal point in visual merchandising?

• The items a customer sees as they walk through the door

• A display used in the center of the store

• A feature in the store window

• An area of discounted products

What is the 1st point on contact for the customer, which is meant to capture their attention?

• 
• 
• 

The image pictured would be an example of self selection.

• True

• False

Which of the following is not an example of a career in visual merchandising?

• Visual Merchandise Director

• Visual Merchandiser

• Visual Merchandise Specialist

• Visual Merchandise Coordinator