Marketing- Unit 5: Promotion

NASA creating sample lessons for teachers to teach kids about space in science class is an example of Public Relations

• True

• False

A form of non-personal promotion in which companies pay to promote ideas, goods, or services is known as ______________.

• Advertising
• Public Relations
• Personal Selling
• Marketing

One advantage to interpersonal communication is...

• It has a higher conversion rate of customers

• It costs less than mass communication

• It is a good strategy for all products and businesses

Companies that are in the introduction stage of the product life cycle typically use what type of promotional style?

• Inform

• Persuade

• Remind

• Connect

Companies that are in the growth stage of the product life cycle typically use what type of promotional style?

• Inform

• Persuade

• Remind

• Connect

Companies that are in the maturity stage of the product life cycle typically use what type of promotional style?

• Inform

• Persuade

• Remind

• Connect

This form of promotion is a great tool because it allows businesses to connect with their potential customers on a more personal level.

• Flyers

• Social Media

• Commercial

• Sweepstakes

The difference between a contest and a sweepstakes is...

• Contests have set instructions to win, guaranteed. Sweepstakes are where you can enter for a chance to win

• Sweepstakes have set instructions to win, guaranteed. Contests are where you can enter for a chance to win

The following is an example of proactive Public Relations (PR)

• Waterford Union High School responding to a blackface inident

• BP donating $1 million to an oil spill

• Chris Brown taking anger management classes after getting in to multiple fights.

• McDonald's creating the Ronald McDonald House

Persuasive ads are focused on...

• Brands competitive advantage

• What the product can do for you

• Building a relationship with the customer

• Showing off all the features that the product has