Marketing- Unit 5: Promotion

Marketing- Unit 5: Promotion

10th - 12th Grade

29 Qs

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Marketing- Unit 5: Promotion

Marketing- Unit 5: Promotion

Assessment

Quiz

Business

10th - 12th Grade

Medium

Created by

Andrew C

Used 8+ times

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29 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

NASA creating sample lessons for teachers to teach kids about space in science class is an example of Public Relations

True

False

2.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

A form of non-personal promotion in which companies pay to promote ideas, goods, or services is known as ______________.

Advertising
Public Relations
Personal Selling
Marketing

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One advantage to interpersonal communication is...

It has a higher conversion rate of customers

It costs less than mass communication

It is a good strategy for all products and businesses

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies that are in the introduction stage of the product life cycle typically use what type of promotional style?

Inform

Persuade

Remind

Connect

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies that are in the growth stage of the product life cycle typically use what type of promotional style?

Inform

Persuade

Remind

Connect

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Companies that are in the maturity stage of the product life cycle typically use what type of promotional style?

Inform

Persuade

Remind

Connect

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This form of promotion is a great tool because it allows businesses to connect with their potential customers on a more personal level.

Flyers

Social Media

Commercial

Sweepstakes

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