SMM & Fashion Marketing

A _________comes fast and lasts only a short period of time.

• Fad

• Fashion

• Trend

• Style

When consumers buy and wear a style to make it a fashion, it is considered _______.

• Acceptance
• Rejection
• Taste 
• Personal Style

A _________is simple in design and never goes out of fashion.

• Fad
• Trend
• Style
• Classic

The stage of the cycle were new styles are presented at a high price level is called? 

• Rise
• Intro
• Decline
• Peak

During _____________ people get tired of style.

• Rise
• Intro
• Decline
• Peak

_________are trendsetters who have the credibility and confidence to wear new fashions and influence the acceptance of new trends.

• Fashion Followers 
• Fashionistas 
• Fashion Leaders 
• Fashion Victims 

The theory that states fashion starts with the rich is? 

• Trickle-down Theory
• Trickle Up or bottom up Theory
• Trickle Across
• None of the above

The theory that states fashion starts on the streets and designers copy it is? 

• Trickle-down Theory
• Trickle Up or bottom up Theory
• Trickle Across
• None of the above

The theory that states fashion starts with each group’s leaders and spreads to other groups is called? 

• Trickle-down Theory
• Trickle Up or bottom up Theory
• Trickle Across
• None of the above

A social media influencer

• has no credibility

• typically focuses on one area such as fashion or sports

• posts without worrying whether their posts are true or not