POM - Lesson 11 - Vocabulary Review

Packages with preformed plastic molds surrounding individual items arranged on a backing

• label

• package

• blister packs

• cobranding

branding strategy that uses an existing brand name to promote a new or improved product in a company's product line

• brand extension

• branding strategies

• brand licensing

• mixed brand

companies develop and rely on a variety of these to meet sales and company objectives

• brand extension

• branding strategies

• brand licensing

• mixed brand

legal licensing agreement for which the licensing company receives a fee, such as a royalty, in return for the authorization. details all the terms and conditions under which the brand may be used.

• brand extension

• brand licensing

• cobranding

• mixed brand

passed by the FTC requires that care labels be placed in clothing

• label

• package

• federal nutrition labeling and education act

• care labeling rule

combiines one or more brands in the manufacture of a product or in the delivery of a service

• cobranding

• mixed brand

• branding strategies

• brand licensing

administered by the FDA to protect consumers from deceptive labeling and establishes standards for use of terms and health warnings

• federal nutrition labeling and education act

• brand licensing

• care labeling rule

• package

an information tag, wrapper, seal, or imprinted message that is attached to a product or it's package

• blister pack

• package

• label

• cobranding

occurs when a manufacturer agrees to make a product under another company’s name.

• cobranding

• mixed brand

• brand licensing

• brand extension

the physical container or wrapping for a product

• label

• mixed brand

• branding strategies

• package