Sports & Entertainment Marketing Chapter 4

The International Olympic Committee selects which country will host the Olympics.

• True

• False

In the true spirit of the Olympics, political situations are never taken into account when deciding on the host city.

• True

• False

The industry trend for soccer indicates a shrinking audience interest.

• True

• False

Marketing decisions are never based upon industry trends.

• True

• False

Playing in the World Cup can have a major financial impact on a nation's soccer industry.

• True

• False

China sometimes censors movies it imports from other countries.

• True

• False

Specific sports, music, dancing, entertainment, and celebrations can be considered part of the culture of a group of people.

• True

• False

Marketers in the United States have found only limited opportunities to connect with Hispanic Americans.

• True

• False

If a U.S. sports and entertainment business wants to enter the global marketplace, it must have a website to reach potential customers and fans from around the world

• True

• False

Over the past four decades, Title IX has helped begin the slow equalization of access to sports for all minorities

• True

• False