Entrepreneurship Chpt 5 Marketing

Marketing is

• all of the processes - planning, promoting, pricing, distributing and selling used to determine and satisfy the needs of customers.

• Advertising and promoting a product

• all of the ways a company prices and promotes their products to their customers to meet their needs

• market research that tells a customers needs.

Which answer is not part of the marketing concept

• market their product successfully

• identify what will satisfy the customer's needs and wants

• develop and market products and services that customers consider better than other choices

• Operate profitably

The marketing mix contains

• product, price, promotion, place

• product, profit, promotion, place

• profit, place, product, projections

• process, profit, product, promotion

Marketing strategy will address all of the following except

• product introduction

• promotion

• projected profitability

• pricing

• employee share

Defining your market, identifying your customers and competitors, outlining a strategy for attracting customers, and anticipating change is a part of

• marketing strategy

• marketing mix

• marketing concept

• marketing plan

A marketing plan should include all of the following except

• marketing budget

• pricing strategy

• promotional strategy

• business location

• projection for the future

The different products and services a business sells is called

• product selection

• product mix

• mix of customers needs and wants

• market mix

The characteristics that will satisfy a customer's needs is

• product mix

• features

• brand

• advertising

Features include all of the following

• warranties

• installation

• color

• discounts

The name symbol or design used to identify your product is

• feature

• brand

• advertisement

• logo