Fashion Merchandising - Unit 2

Which is an example of assortment depth?

• A fashion retailer carries many dresses in a large range of sizes and colors.

• A women’s boutique is known for its selection of accessories and clothing.

• Alex’s Boutique carries many different types of men’s suits.

• Bloomingdale’s department store offers many different types, brands, and price ranges of dresses.

Iris is responsible for planning and purchasing goods for a department store. Part of her responsibilities include keeping track of the economic trends and consumer behavior data. Iris’s job would best be described as:

• visual merchandiser.

• buyer.

• sales associate.

• manager.

Which is an example of a manager of a retail store using internal data for merchandise planning?

• Calls vendors to get product information

• Uses information from trade associations for merchandise planning

• Reviews past sales records to see what merchandise sold the best

• Hires resident buying offices to assist with merchandise planning

Which responsibility is the role of a retail buyer?

• Designing visual displays for the upcoming season

• Selecting merchandise assortments that will best serve customers and earn a profit

• Assisting customers with product selection

• Supervising sales associates and assisting them in setting store goals

A local boutique is planning for the prom season in six months. Which type of purchase order should be used?

• Back order

• Regular order

• Reorder

• Advanced order

A fashion merchandising class wants to plan a field trip to visit the headquarters of large retail chain stores. Which domestic fashion market should they plan to visit?

• Charlotte

• Chicago

• Denver

• Seattle

The United States has a large trade deficit because of which of its actions?

• Allows free trade

• Exports more products than it imports

• Charges high taxes on imports

• Imports more products than it exports

Belk is a company that sells products to end users. Which type of intermediary is Belk?

• Manufacturer

• Consumer

• Wholesaler

• Retailer

Sam supplies local boutiques with dressing room chairs and is able to answer questions about current trends in store layouts and furnishings. Sam is an example of which type of external data source?

• Vendor

• Comparison shopper

• Trade information

• Reporting consulting service

A shoe store manager realizes a new brand of snow boots are selling quickly due to rising popularity. In order to maintain current stock, the manager will order to maintain inventory. Which type of purchase order should be used?

• Reorder

• Regular order

• Back order

• Advanced order