Market research. Chapter 7. Competitor analysis

A competitor analysis may be thought of as a competition analysis at the micro level

• True

• False

The objectives of the competitor analysis are to obtain insight into:

• The strengths and weaknesses of the competitors.

• The future behavior of the competitors.

• Both of them

• None of them

The approach that is be focused not only on searching for weaknesses of the opponent (to gain a competitive advantage for the company) but also on searching for starting points for collaboration is called

• rival approach

• partner approach

• collaborative approach

• Friendly approach

Competitors analysis has

• three phases

• six phases

• five phases

• eight phases

Data regarding competitors are to a large extent ________ in nature.

• Qualitative

• Quantitative

• Both qualitative and quantitative

• All are incorrect