FM 6.02 Review

Which actions help a store’s visual merchandising that encourages customers’ buying decisions?

• A. Allowing customers to use their store credit card

• B. Emphasizing corporate policies on returns

• C. Motivating sales associates to work harder

• D. Presenting the merchandise in the most attractive way

Belk created a display featuring a new line of holiday attire. This is an example of which type of interior display?

• A. Decorative

• B. Institutional

• C. Point-of-purchase

• D. Promotional

Carl is in charge of visual merchandising for watches. He uses mannequins to display the accessories for customers. This describes which aspect of interior displays?

• A. Merchandise

• B. Lighting

• C. Props

• D. Signage

Bass Pro Shops has a big display showing all the new fishing gear that has just arrived. Which type of display is it using?

• A. Educational

• B. Institutional

• C. Merchandising

• D. Promotional

Which are examples of fixtures used in visual presentations?

• A. Colored and black lights

• B. Ladders, bicycles, and plants

• C. Mannequins, pedestals, and ladders

• D. Shelves, tables, rods, and stands

Which is a favorable action of lighting that is important in displays?

• A. Bringing continuity to the display

• B. Educating customers about the merchandise

• C. Placing focus on particular merchandise

• D. Physically supporting the merchandise

Which is a purpose of showing customers how to wear and accessorize merchandise?

• A. Banner advertising

• B. Publicity

• C. Signage

• D. Visual merchandising

H&M clothing store wants to direct customers’ attention and place emphasis on specific items. This describes which aspect of interior displays?

• A. Merchandise

• B. Lighting

• C. Props

• D. Signage

Lydia was unsure what to buy her brother for his birthday. When she passed Hollister, a clothing store, she noticed a leather jacket in the store window with a 20% off sign. This is an example of which type of display?

• A. Institutional

• B. Island

• C. Promotional

• D. Showcase

An attractive, appealing display of merchandise combined with effective store layout and decor is:

• A. advertising

• B. mass merchandising

• C. publicity

• D. visual merchandising.