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3.1 Market Segmentation

Authored by Laura Vaughan

Business

7th - 9th Grade

Used 126+ times

3.1 Market Segmentation
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14 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define what is meant by the term 'market segmentation'

The action or activity of gathering information about consumers' needs and preferences.
The splitting of the market for product or service into different parts, or segments.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Define what is meant by 'target market'

Group of customers at which a product or service is aimed, or targeted.
Splitting the market for a product into different parts, or segments.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following are methods used to segment a market?

Age, religion, school you go to, eating habits and views on education
Age, gender, income, location and lifestyle.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is a market segmented by 'age'?

Products can be aimed specifically at males or females or both
People have different hobbies and interests, which can be connected to income and location.
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is a market segmented by 'gender'?

Products can be aimed specifically at males or females or both
People have different hobbies and interests, which can be connected to income and location.
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is a market segmented by 'location'?

Products can be aimed specifically at males or females or both
People have different hobbies and interests, which can be connected to income and location.
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How is a market segmented by 'lifestyle'?

Products can be aimed specifically at males or females or both
People have different hobbies and interests, which can be connected to income and location.
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old

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