Ch1 Marketing

Goods or services that have a monetary value is a

• advertising

• product

• market segment

• profit

things you could touch or hold

• services

• advertising

• market research

• goods

you can't physically touch. Tasks performed for a customer.

• services

• advertising

• market research

• goods

How much to charge to maximize profit.

• cost

• pricing

• surplus

• expense

An economic benefit of marketing is

• New and improved products

• Cost

• Money is available

• improved employees

Having a product where customers can buy it.

• Time Utility

• Place Utility

• Form Utility

• Possession Utility

Which Utility is this?

• Time
• Possession
• Information
• Place

Which Utility is this?

• Form
• Place
• Possession
• Information

Which Utility is this?

• Form
• Place
• Time
• Information

Which Utility is this?

• Possession
• Information
• Time
• Place