Marketing Principles-Unit 1 Review

True/False-A production oriented firm focuses on satisfying the customer wants and needs.

• True

• False

True/False-A market oriented organization focuses on making products identical to its competitors' offerings.

• True

• False

True/False-A market-oriented organization believes that the social and economic justification for an organization's existence is the satisfaction of customer wants and needs while meeting organizational objectives.

• True

• False

True/False-A market-oriented organization targets its products at "everybody" or "the average customer."

• True

• False

Which of the following statements is true of market oriented firms?

• They focus on their internal capabilities rather than on the desires and needs of the customers.

• They believe that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits.

• They assume that a sale does not depend on an aggressive sales force but rather on a customer's decision to purchase a product.

• They claim that people must give up something in order to receive something else they would rather have.

Which of the following statements is true of a sales orientation?

• Consumers can be convinced to buy goods or services even though they do not need them.

• Sales-oriented firms understand the needs and wants of the marketplace.

• Sales-oriented firms lay maximum emphasis on society's long-term best interests.

• Intermediaries are encouraged to push manufacturers' products aggressively.

Which of the following statements is true of a production-oriented firm?

• It cannot survive when competition is weak.

• It believes that people will buy more goods and services if aggressive sales techniques are used.

• It can survive and even prosper when demand exceeds supply.

• It determines how to deliver superior customer value and implements actions to provide value to customers.

Which of the following is a drawback of a sales orientation?

• It gives excessive importance to the needs and wants of the marketplace.

• It cannot convince people to buy goods that are neither wanted nor needed.

• It places high emphasis on the assessment of manufacturing plants and facilities.

• It gives importance to the production function over other functions.

Which of the following statements is true of production-oriented firms?

• They do not focus on their internal capabilities.

• They do not understand the needs and wants of the marketplace.

• They focus on their customers and have quick cycle times.

• They determine what products their customers want and then produce them.

True/False-In order to be an effective leader or manager, management should practice employee empowerment techniques.

• True

• False