Promotion & Market Segmentation

Which of the following are methods of SALES PROMOTION? Select those that apply.

• Buy one get one free

• Adverts on billboards

• Sponsoring an event

• Free gift

Which of the following are examples of Public Relations? Select those that apply.

• Personalising products

• Donating money to charity

• Putting an advert in the newspaper

• Sponsoring a local event

Which of the following are examples of ambient marketing? Select those that apply.

• Newspaper adverts

• Websites

• Adverts on the side of buses

• Adverts in shopping centres

Which of the following are examples of digital marketing? Select those that apply.

• Websites

• Billboards

• Social media

• Free delivery when you buy online

Which of the following is the BEST definition of market segmentation?

• Dividing up the market into groups of customers with similar characteristics

• Grouping customers by age

• Trying to sell to everybody in the market

• Focusing on customers who are most likely to buy

Which of the following are examples of demographic segmentation? Select those that apply.

• Buying habits

• Age

• Where you live

• Socio economic group

Which of the following are examples of psychographic segmentation? Select those that apply.

• Where customers live

• Attitudes

• Life style

• Loyalty to a brand

Which of the following are examples of behavioural segmentation? Select those that apply.

• Spending

• Usage

• Gender

• Personality

Which of the following are benefits of market segmentation? Select those that apply.

• Market segmentation can reduce profits

• Market segmentation can allow you to advertise online

• Market segmentation allows you to better meet the needs of your target audience

• Market segmentation helps make decisions about medium and message of promotions

Which of the following are true? Select those that apply.

• Revenue = Price x Quantity Sold

• Revenue is money found in the till

• Profit and revenue are the same thing

• Revenue is what the owners of the business get to keep