Visual Merchandising and Display

True or False: Visual merchandising and displays are important promotional strategies to sell products and services, attract potential customers, and create a desired business image.

• True

• False

True or False: Visual merchandising must know the rules of artistic design to create displays that enhance sales, attract customers, and sustain customer loyalty.

• True

• False

True or False: Store layouts are divided into selling, storage, personnel, and customer spaces.

• True

• False

True or False: Store layouts are divided into selling, storage, personnel, and customer spaces

• True

• False

True or False: There are five types of interior displays: architectural, closed, open, point-of-purchase, and store decorations

• True

• False

MC: ___are standalones that serve as consumer sales promotion devices, and sell products that can be temporary or permanent.

• Signs

• Marquee

• Point-of-purchase display

• none of these

MC: ____ are canopy over store entrance.

• Marquee

• Fixture

• POPs

MC: ____ are permanent or portable store furnishings that hold and display merchandise.

• Fixtures

• Marquee

• Store layout

• POPs

True or False: The type of display is determined by the merchandise.

• True

• False

True or False: Shapes can emotionally engage customers by creating specific moods and feelings.

• True

• False