BCG MATRIX

What is the function of BCG Matrix?

• The development cycle of product

• Identify the relationship between products/services

• Produce a lot of money

In the BCG (Boston Consulting Group) Matrix, a business that has a low market share in a industry characterized by high market growth is termed as

• Stars

• Question mark

• Dogs

• Cash cows

What are the characteristic of dogs in BCG Matrix? You can choose more than one answer.

• Low market share

• High market share

• Low market growth

• High market growth

Who is using the BCG Matrix chart?

• Boston Coorperation Group

• Boston Consulting Group

• Boston Company Group

Which of the Boston Consulting Group Model (BCG Model) categories are being described here: A fast growing market leader. 

• Star
• Cash Cow
• Problem Child/Question Mark
• Dog

Which of the Boston Consulting Group Model (BCG Model) categories are being described here: a business unit that generates more cash than it needs to maintain its market share. 

• Star
• Cash Cow
• Problem Child/Question Mark
• Dog

Which of the Boston Consulting Group Model (BCG Model) categories are being described here: a business unit that has low growth potential and a small market share.

• Star
• Cash Cow
• Problem Child/Question Mark
• Dog

Identifying internal strengths and weaknesses, and also examining external opportunities and threats

• Mission Statement
• SWOT analysis
• Environmental scanning
• Competitive advantage