Marketing 1.01-1.05 Review

What does the selling function involve that makes it so important?

• Setting high prices

• Obtaining feedback from vendors

• Contacting customers

• Displaying products

Which segmentation would this be? Teenager (hint: life stage)

• Promotion

• Psychographics

• Geographics

• Demographics

What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?

• Promotion

• Pricing

• Distribution

• Production

What does applying the customer-orientation element of the marketing concept enable the business to do?

• Provide more products than consumers need

• Persuade customers to buy its products

• Offer products that consumers want to buy

• Coordinate its marketing activities

What is at the center of all marketing activities?

• Math

• Technological know-how

• Communication

• Purchasing

Booking hotel rooms for vacationers is an example of __________ marketing.

• service

• benefit

• feature

• sports

Tags

CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.8

CCSS.RI.9-10.5

Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market. He pitches his idea to a few investors. Which of the four Ps should these investors consider first?

• Promotion

• Place

• Price

• Product

Which segmentation is being described: Statistics that describe a population by personal characteristics such as age, gender, income, marital status, ethnicity, education, & occupation.

• Demographic

• Behavioral

• Psychographic

• Geographic

Which segmentation is being described: Markets divided by social and psychological characteristics. (Lifestyles, morals, values, & interests)

• Demographic

• Behavioral

• Psychographic

• Geographic

Which segmentation is being described: Segmenting a market base on the way customers use a product. (How a consumer responds to a product.)

• Demographic

• Behavioral

• Psychographic

• Geographic