Ch 5 Satisfying the Fashion Market (2nd-11wds)

Product symbols with dark bars and white spaces of varying widths, plus numbers that can be encoded into specific data by computer systems.

• Computer Codes

• Demographics

• Collaboration

• Bar codes

Working together on an endeavor, cooperating to assist each other.

• Electronic Data Interchange

• Demographics

• Collaboration

• Bar codes

The vital statistics of human populations, broken down by such factors as age, gender, race, education, religion, income, occupation, and geographic location.

• Population

• Demographics

• Collaboration

• Bar codes

The exchange of information and transactions through computer linkages between companies, using an understood digital format.

• Electronic Data Interchange

• Demographics

• Collaboration

• Bar codes

Computer components that work together by combining collection, classification, storage, retrieval, and dissemination of data toward a certain outcome.

• Information Systems

• Electronic Data Interchange

• Computer Code

• Bar Code

The process of systematically gathering and analyzing information relating to a particular market.

• Demographics

• Market Research

• Market Segmentation

• Statistics

Dividing the total market into smaller groups that contain similar characteristics.

• Demographics

• Market Research

• Market Segmentation

• Statistics

Computer components from different suppliers that are compatible with each other for ease in mixing or matching.

• Bar Codes

• Electronic Data Interchange

• Information Systems

• Open Systems

The hiring of independent specialists to do particular work, rather than using company employees.

• Collaboration

• Outsourcing

• Product Development

• Subcontracting

The process of carrying a product idea through stages from initial conceptualization to actual appearance in the market.

• Collaboration

• Outsourcing

• Product Development

• Subcontracting