swot

What is the purpose of performing a SWOT Analysis?

• Identifies internal and external factors that may affect the business future performance.

• Access a organisations performance

• Evaluates whether the business venture is a good idea.

• Gives the management team a broader view on the potential opportunity

Due to an increase in disposable income (purchasing power) over the last six years, local residents have more money to spend on leisure activities.

• Strength

• Weakness

• Opportunity

• Threat

What does the acronym SWOT stands for?

• Strengths, Weaknesses, Obligations, Threats

• Strengths, Weaknesses, Opportunities, Threats

• Strengths, Weak points, Opportunities, Threats

• Strengths, Weaknesses, Opportunities, Time

Which of the following SWOT elements are external factors for a business?

• Strengths and Weaknesses

• Opportunities and Threats

• Strengths and Opportunites

• Weaknesses and Threats

By identifying areas under the weaknesses section how does this help you develop.

• So that you can avoid them.

• So that you can pretend they don't exist and ignore them

• Use them to identify areas for development and focus on them.

• By allowing other people to see them and use them against you.

The THREAT section is mainly areas that:

• Can be easily removed and turned in to strengths

• Cannot be removed or ignored and will need planning to work with or around. Are a potential risk to your development.

• Nasty things that have been said to you

• Are areas that you threaten your safety

By focusing on your strengths you can use these to overcome your what?

• Threats

• Strengths

• Weaknesses

• Opportunities

The information in the SWOT must be?

• Honest and Real

• Theoretical

• Unrealistic

• Based on future events

Once the SWOT is completed what must you do to ensure your gain the benefit from it?

• Leave in a file.

• Hand it to your manager

• Review it on a regular basis

• Give it to you work colleague and get them to follow it.

A change in customer's likes and interests may be seen as a

• opportunity
• strength