Entre Chapter 6 Review

Channels of distribution are the routes that products take from the time they are produced to the time they arrive at a retail store. 

• True
• False

No intermediaries are involved in the manufacturer to retailer to consumer channel option.

• True
• False

Retail stores can distribute their products to consumers by having convenient hours for customers, shipping directly to consumers, and being accessible through the Internet. 

• True
• False

Distribution is an important component of 

• a business's marketing strategy
• market research
• supply chain management
• networking 

Intermediaries are used in 

• direct channels of distribution
• indirect channels of distribution
• the manufacturer-to-consumer channel option
• all of these

An advantage of radio advertising is that it is relatively inexpensive compared with television or print advertising. 

• True
• False

Although publicity is free, it can be negative if the media coverage is unfavorable. 

• True
• False

Self-promotion is considered a good way to generate "free" publicity.

• True

• False

A paid form of communication sent out by a business about a product or service is 

• publicity
• sales promotion
• advertising
• a press release

An online ad that displays in a new window that opens behind the current window is called

• pop up ad

• wallpaper ad

• pop under

• floating ad