Marketing 3.01 Multiple Choice Questions 2019

The end result of promotion is that information about goods, services, images, or ideas will be ___________________ to potential customers.

• gathered

• researched

• organized

• communicated.

When a company uses promotion so customers will perceive it in a certain way, it is strengthening its

• workforce

• competition

• positioning

• profits

A long-range benefit that a business may get from promoting its company image is

• new customers.

• customer loyalty.

• immediate sales.

• reduced expenses.

Promotion benefits customers by making them

• more informed.

• less informed.

• feel entertained.

• buy products they don’t need.

Which of the following is a way that promotion benefits society and the economy:

• Increases prices

• Builds inventory

• Adds value

• Creates jobs due to companies selling more products.

Which of the following factors is most important for marketers to consider when planning promotions:

• Job titles

• Costs

• Music

• Colors

You buy some batteries that have information about their money-back guarantee printed on their packaging. This information is intended to __________ you.

• remind

• persuade

• inform

• protect

Promotions that educate customers are especially important for __________ products.

• new

• old

• competitive

• noncompetitive

A promotion is considered to be successful if prospective customers are __________ to buy the product.

• required

• permitted

• pressured

• persuaded

Promotions that convince customers to buy are especially important for __________ products.

• new

• old

• competitive

• noncompetitive