MA 1.04 Review

MA 1.04 Review

9th - 12th Grade

26 Qs

quiz-placeholder

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MA 1.04 Review

MA 1.04 Review

Assessment

Quiz

Life Skills

9th - 12th Grade

Hard

Created by

Ashley Puryear

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26 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

1 min • 1 pt

This is the process of dividing a large group of consumers into subgroups based on specific characteristics and common needs.

market segmentation
market sharing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is not part of the SWOT analysis?

Strength
Weakness
Opposition
Threat

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is not one of the 4 p's ?

Product 
Profit 
Price
Promotion

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is an example of an internal change that could affect a sales forecast?

A direct competitor is planning a new promotional campaign.
The birth rate increased following a war.
A new product line is to be offered by the business. 
The economy is struggling with a major drop in stock market prices. 

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An international soft-drink company that wants to add bottled spring water to its product mix has determined that there are four major brands that hold the majority of the market share for that product. The strengths and weaknesses of each potential competitor have been examined. This is an example of what factor? 

 The action plan
The marketing strategy 
The situation analysis 
The purpose and mission

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The purpose of the marketing planning process is to balance the internal strengths and weaknesses of a company with which external factors? 

Costs and expenses
Products and resources
Opportunities and threats
Goals and objectives

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does a marketing plan affect the way the marketing team plans its strategies?

The team has more difficulty planning strategies. 
B. The team can plan strategies up to 10 years in advance. 
C. The team can plan strategies with more precision. 
D. The team can plan strategies more quickly. 

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