MM Marketing Functions & Careers

Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product

• Price
• Place
• Promotion
• Product

Providing customers with the goods & services they want at a given cost

• Selling
• Place
• Promotion
• Marketplace

A type of promotion used to get people to want to buy something.

• price
• product
• advertising
• Marketing mix

A retailer decides to mark down all swimsuits in August. 

• Product Management
• Selling
• Distribution
• Pricing

Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives.

• Selling
• Product Management
• Marketing Information Management
• Promotion

The Gap has created a new pop-up advertisement to introduce their new line of khakis

• Promotion

• product

• place

• price

After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image. Which marketing function would come up with the new product?

• Promotion

• Selling

• Channel management

• Product/Service management

Paul's plant food is losing its popularity among his customer base. What marketing function would come up

with the improved product?

• Promotion

• Selling

• Product/Service management

• Channel management

What is the marketing function that provides information to consumers that will assist them in making a

decision to purchase a good or service?

• Promotion

• Pricing

• Distribution

• Production

Identify the marketing career: use the information gathered by researchers and advertisers to “give life” to the final products. They create, test, and decide how a product will be packaged

• Advertising

• Marketing Research

• Product/Service Management

• Sales