Marketing Unit 2 Practice

Marketing Unit 2 Practice

9th - 12th Grade

50 Qs

quiz-placeholder

Similar activities

2.01 - Test

2.01 - Test

2.01 PSM & Brands - F22

2.01 PSM & Brands - F22

Rapping It Up

Rapping It Up

Total Recall- Product/Service Management

Total Recall- Product/Service Management

MKT 2.01-A Quiz

MKT 2.01-A Quiz

Marketing Obj 2.01 Part A

Marketing Obj 2.01 Part A

Marketing Unit 2 Practice

Marketing Unit 2 Practice

Assessment

Quiz

Life Skills

9th - 12th Grade

Medium

Created by

Anonymous Anonymous

Used 24+ times

FREE Resource

AI

Enhance your content in a minute

Add similar questions
Adjust reading levels
Convert to real-world scenario
Translate activity
More...

50 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

5 mins • 1 pt

Product/Service Management is a marketing function that involves obtaining, developing, maintaining, and improving a product or service mix in response to

competitors only.

government oversight.

market opportunities.

CEO wishes.

2.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

A new car that provides you the benefit of transporting you to work is known as a(n)

service.

good.

product mix.

brand name.

3.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Massages, cooking lessons, and Internet connections are known as

services.

brand-name products.

product lines.

private labels.

4.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Services that include delivery, instruction, or maintenance are referred to as __________ services.

pure

new-product

quality

product-related

5.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

A service that is not attached to any tangible good is known as a __________ service.

pure

new-product

quality

product-related

6.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

Product/Service management should be approached from the angle of the

product's technological benefits.

customer's point of view.

product itself.

competition's point of view.

7.

MULTIPLE CHOICE QUESTION

2 mins • 1 pt

What can help product/service managers predict whether a new product will be successful before a business makes a major investment?

Company goals

Product life cycles

Market research

Product monitoring

Create a free account and access millions of resources

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?