SEM2 2.00

To obtain operating funds, a non-profit sports camp for underprivileged children might seek

• celebrity endorsements.

• grant or foundation monies.

• capital-improvement loans.

• tax refunds from the community.

A sport/event planner contacting a local business about supporting an upcoming tennis tournament is an example of following up with potential

• participants.
• corporate sponsors.
• paying customers.
• spectators.

Sending newsletters, acknowledging efforts, providing extra benefits, and asking opinions of businesses involved are ways that event organizers

• improve their sales

• advertise their products.

• encourage vendor loyalty.

• service their sponsors.

What is a benefit to a sports team of coordinating outreach projects with local community organizations?

• Generates public support for a team
• Attracts athletes from other sports
• Decreases the need to advertise
• Improves relations with the media

Which are things that can be used to maintain/build fan support

• Get the people involved with the event to perform at their highest level
• Give the fans a reminder about the event
• Inform local people about the event
• All of these.

Because a prospective sponsor may have questions about the sponsorship proposal, an event organizer should plan to

• reinforce important deadlines.
• conduct follow-up activities.
• evaluate sponsorship activities.
• discuss sponsorship benefits.

Which is an example of publicity in the sports or event industry?

• The International Olympic Committee elects a new president to its governing body.

• A local newspaper prints a human-interest story about a college volleyball player.

• A business owner purchases baseball uniforms and equipment for a Little League team.

• The national soccer league secures advertising spots on network television stations.

Before a sports or event organization can create goals for each one of its fan bases, what must the organization do?

• Determine its strengths and weaknesses with each public

• Identify the appropriate tools to deliver the public-relations message

• Evaluate the impact of various publicity messages

• Establish a positive relationship with a member of each fan base

Three local organizations—a bicycling association, a bike shop, and a hospital—set up a display at the town’s summer festival. The display promotes the importance of wearing bike helmets to prevent head injuries. The organizations also give away bike helmets to the first 200 visitors who stop by their display. What does this situation exemplify?

• A creative sales pitch

• A community outreach activity

• A public-relations crisis-management initiative

• A professional-development program

What is a benefit to a sports team coordinating outreach projects with local community organizations?

• Decreases the need to advertise

• Generates public support for a team

• Improves relations with the media

• Attracts athletes from other sports