Chap 5 Market Your Business

All the processes, planning, pricing, promoting, distributing, and selling, utilized by a company to place its products in the hands of potential customers

• Marketing

• Marketing Concept

• Marketing Mix

• Marketing Strategy

Uses the needs of customers as the primary focus of marketing

• Marketing

• Marketing Concept

• Marketing Mix

• Marketing Strategy

Blending of the product, price, distribution, and promotion used to reach a target market

• Marketing

• Marketing Concept

• Marketing Mix

• Marketing Strategy

Plan that identifies how these goals will be achieved

• Marketing

• Marketing Concept

• Marketing Mix

• Marketing Strategy

Product, Place, Price, Promotion

• Marketing

• Marketing Concept

• Marketing Mix

• Marketing Strategy

Define your market, identify your customers and competitors, outline a strategy for attracting and keeping customers and recognize and anticipate change

• Marketing Plan

• Marketing Concept

• Marketing Mix

• Marketing Strategy

Product characteristics that will satisfy customer needs

• Features

• Brand

• Package

• Label

• Positioning

Name, symbol, or design used to identify your product

• Features

• Brand

• Package

• Label

• Positioning

Box, container, or wrapper in which the product is placed

• Features

• Brand

• Package

• Label

• Positioning

Where information about the product is given on the package

• Features

• Brand

• Package

• Label

• Positioning