Marketing 1 Strand 1

What is the process of developing, promoting, and distributing products/services to satisfy needs and wants?

• Managing

• Operating

• Marketing

• Sales

A new company is trying to decide to have only a website or to open a traditional brick and mortar store on main street. Which of the 4 P’s of marketing relates to that decision?

• Place

• Price

• Promotion

• Place

Which of the four P’s of marketing effects advertising and public relations?

• Product

• Price

• Place

• Promotion

A local deli decides to sell it's sandwiches through a delivery service. This decision deals with which of the 4 Ps of marketing?

• Place

• Price

• Product

• Promotion

The vending machines can either have more flavors of soda or could add Rock Star and Dasani. This decision is related to which of the 4 P’s?

• Product

• Price

• Promotion

• Place

_______ states that businesses must satisfy customer's needs & wants in order to make a profit.

• Marketing Concept

• Marketing Segmentation

• Product Orientation

• Product Distribution

What is it called when a business looks at data gathered on a continuous basis from many sources and makes decisions based on that data?

• Selling

• Marketing Information Management

• Market Planning

• Product Service Management

When you determine a price for a bag of chips which of the following should be considered in the amount that is charged?

• Cost

• Color

• Logo

• Media

The 4P's are sometimes called?

• Planning Marketing

• Marketing Mix

• Target Marketing

• Marketing Segmentation

When discussing marketing for a theme park what does “product” refer to?

• The location of the park

• The attractions at the park

• The ticket to get into the park

• The name and logo of the park