Business Ch 14.

Which of the following can be most closely associated with “outsourcing tasks”?​

• blogs

• podcasts

• social gaming

• crowdsourcing

• media sharing

Which of the following is most likely to be the manner in which a business connects and communicates with other businesses rather than with customers?

• photo sharing

• blogs

• video sharing

• webinars

• podcasts

Abroad Standard, Inc. (ASI)Abroad Standard, Inc. (ASI), sells its products through the Internet. Erica is one of the biggest buyers of the company's products for her business. Nearly all of the interactions between Erica's company and ASI have been electronic, saving both time and energy. Although transaction costs are reasonable, ASI has encountered financial problems with high production costs. Ronald, a veteran employee of ASI, suggested to senior management that certain aspects of production may need to be handled by other, more efficient companies. Ronald also suggested that the company might want to create a physical store to possibly increase its visibility and potential profits. He explained many disadvantages of operating solely through the Internet.

3. Refer to Abroad Standard, Inc. All of the following forces except ___________ are primary environmental forces that ASI needs to be mindful of with regard to the company's use of technology.

• globalization

• customer service

• societal

• economic

• legal and political

The use of webinars and online informational promotional materials is most often related to businesses selling to​

• other businesses

• ​existing clients

• potential customers

• government and the public sector

• existing consumers

The organized effort of individuals to produce and sell, for a profit, the products and services that satisfy society's needs through the facilities available on the Internet is referred to as

• e-business

• e-management

• e-commerce

• e-selling

• e-shopping

After a company listens and pays attention to what is being said about a company through social media, what is the following step?​

• Select social media tools

• ​Implement and integrate the plan

• Segment and target the social media customer

• Listen to determine opportunities

• ​Establish social media objectives

Harry has begun to use social media to promote his housewares business. He has opened Instagram and Twitter accounts and makes daily posts with pictures of new items he has in the store. He has a company Facebook page and posts fun useful articles that require the use of items he sells in his store. He also runs contests such as “What is this?” that show a unique kitchen gadget. At the end of a week, the first person who posted the correct identification for the gadget, wins the gadget. Harry has the winner message their contact information to him so he can mail the item. The contact information is entered into the company database so other promotional materials can be sent to him or her. He would like to do more with social media and is considering opening a company website that can be used to share information to increase customers’ knowledge about its products and services and build trust. The site would permit customers to provide feedback through comments and carry on a dialogue as people rather than just existing as potential customers. What additional social media is Harry considering incorporating into his social media plan?

• podcast

• blog

• snapchat

• social games

Brittany wants to increase the profits of her e-business. What two ways can be used to accomplish her goal of increasing profits?

• Cutting back on expenses and increasing sales

• Increasing the number of employees and increasing sales

• Increasing good expenses and decreasing bad expenses

• Expanding her website and increasing her inventory

• Hiring more employees and decreasing costs

Anthony bought a new computer that had an after-market solid-state hard-drive installed. He used the computer for several months then, one night while working on a term paper, the computer gave an error message that said it had crashed and must be reformatted. Anthony screamed in frustration and turned the computer off, waited a few minutes, then turned it back on again. The computer started, ran long enough for him to back-up his files onto a thumb drive, then crashed again. He turned it off, then using his cellphone, did a search of the error message and how to fix it. He followed the instructions and the computer ran okay for a few days then crashed again. He conducted a search for the computer manufacturer and opened a “chat” dialog with a computer tech. Following the tech’s instructions step-by-step, he was able to permanently repair the computer. When Anthony “chatted” with the manufacturer’s technician, which of the following best describes the function that was being served by using the Internet?

• Access information at a time and place convenient to the user

• Engage in two-way interaction between the e-business and the user

• Respond to information on the Internet by requesting more and posing questions

• Choose between content offered by the e-business

Which of the following would be considered a revenue stream?

• advertising

• subscription

• sales of products

• sales of services

• all of these answer choices