Chapter 17: Promotional Concepts & Strategies

A promotion is any form of communication used by a business to inform, persuade, or remind people about its products and improve its public image.

• True

• False

Which form of promotion is the costliest?

• direct marketing

• advertising

• personal selling

• sales promotion

A news release refers to any activity designed to create goodwill toward a business.

• True

• False

A point of purchase display like the one in the picture is an example of what type of promotion?

• advertising

• sales promotion

• direct marketing

• public relations

Advertising is a paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor.

• True

• False

This picture shows an example of

• product display

• coupon

• loyalty marketing

• incentive program

Incentives are low-cost items given to customers at a discount or for free.

• True

• False

A type of promotion that companies use to address individuals directly and not through a third party medium (such as TV, radio, etc...)

• Advertising

• Direct Marketing

• Personal Selling

• Sales Promotion

This picture shows an example of

• sponsorship

• promotional tie-in

• incentives

• premiums

What are low-cost items given to consumers at a discount or for free when they buy a product?

• coupons

• incentives

• premiums

• product placement