Sports & Entertainment Marketing Final Review

Customer needs should be the primary focus of marketing

• true

• false

Marketing is the creation and maintenance of

• sales

• a favorable image

• satisfying exchange relationships

• financial resources

The term entertainment is generally applied to games of athletic skill

• true

• false

____________ segmentation divides markets into physical locations, such as Eastern, Northern, Southern, and Western regions of the United States.

• Geographic

• Psychographic

• Demographic

• Behavioral based

When a business does not make enough revenue to cover expenses, it operates a profit.

• True

• False

Profit is

• the amount of money remaining after income is paid

• the amount of money remaining from revenues after all expenses are paid

• revenue plus expenses

• none of the above

The greatest reason for being in business is

• the challenge

• the profit motive

• the tax write off

• the lack of competition

When a sports figure has received bad publicity, the ___________ is responsible for maintaining relations with the public and news media.

• publicist

• team's media department

• team owner

• player

Public image

• is important to celebrities

• is created by public relations

• influences fans' choices of favorite teams and athletes

• all of the above

What are the 4P's of Marketing?

• Place, Positioning, Psychogrpahics, Price

• Price, Posting, Product, Positioning

• Price, Place, Product, Promotion

• Promotion, Place, Psychogrpahics, Prce