Sport Marketing and Entertainment Review

A unique characteristic of the sports industry is that it seeks to attract markets that will perform which action?

• Demand mostly tangible products

• Have consumers with artistic talent

• include spectators and participants

• Are concerned with environmental issues

Surrounding communities benefit from professional sports teams by which action occurring?

• Endorsing local political candidates

• Attracting tourist dollars

• Hiring handlers to make sure athletes behave

• Making seat licenses available to season ticket holders

Which persons help create the excitement and enthusiasm that make the games what they are?

• Team owners

• Coaches

• Trainers

• Spectators

Approximately 85% of season ticket holders for a sports organization live or work within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets?

• The design and layout of the venue

• The geographic location of the stadium

• The unpredictable performance of the team

• The sense of loyalty to the coach of the team

NASCAR fans demonstrate which activity when they list the sponsors featured on the car or clothing of their favorite driver?

• Public service

• Brand recognition

• Sponsorship clutter

• Ambush marketing

To know what websites and advertisements visitors see, sports and event e-marketers would check which component?

• Click stream data

• Text files

• Internet service providers

• Direct delivery programs

Which is a factor that sports and event marketers consider when targeting customers for a specific event?

• demographics

• personalities

• affiliation

• expectations

When a sports marketer considers factors such as lifestyles and interest levels in a specific sport, he or she is segmenting a market on the basis of which segment?

• demographics

• geographic

• gender

• psychographics

When a performer expands into international markets, an important consideration for his or her promotional efforts should be to determine often whether which action is necessary?

• Develop different brands for each market

• Assume that literal language translations are acceptable

• Adapt promotional messages for each market

• Use the same advertising strategy with all markets

Which is a vital promotional technique for entertainment marketing?

• Broadcast webs

• Trailers

• Distribution

• Vertical integration