Marketing Chapter 6

Marketing Chapter 6

9th - 12th Grade

20 Qs

quiz-placeholder

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Marketing Chapter 6

Marketing Chapter 6

Assessment

Quiz

Life Skills

9th - 12th Grade

Easy

Created by

Michael Murphy

Used 6+ times

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20 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

You buy a soft drink at a local grocery and drink it on the way home.

The final consumer

Any consumer

The wrong consumer

Simple consumer

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Self-actualization

The 3th step of Abraham Maslow's hierarchy of needs

The 4th step of Abraham Maslow's hierarchy of needs

The 5th step of Abraham Maslow's hierarchy of needs

The 2th step of Abraham Maslow's hierarchy of needs

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When you buy a Father's Day card for your dad to show him that you love him, which of the following is probably influencing you the most?

Hedonic motives

Routine motives

Passive motives

Rational motives

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Loyalty

Rational buying motives

Passive buying motives

Decision buying motives

Patronage buying motives

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

You realized you need to buy a cake for your sister's birthday party, you begin looking at Yelp! for a nearby bakery. Which stage of the consumer decision-making process are you in?

Information search

Emotional motives

Patronage motives

Individual motives

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The step in the consumer decision-making process that involves reaching an agreement with the business selling the product on what you will buy, the cost, the payment method, and how you will receive the product.

Gather information

Evaluate alternatives

Assess Satisfaction

Purchase

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The enduring pattern of emotions and behaviors that define an individual.

Features

Intelligence

Identity

Personality

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Google

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Email

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Classlink

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Microsoft

Microsoft

Apple

Apple

Others

Others

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