Marketing Chapter 6

You buy a soft drink at a local grocery and drink it on the way home.

• The final consumer

• Any consumer

• The wrong consumer

• Simple consumer

Self-actualization

• The 3th step of Abraham Maslow's hierarchy of needs

• The 4th step of Abraham Maslow's hierarchy of needs

• The 5th step of Abraham Maslow's hierarchy of needs

• The 2th step of Abraham Maslow's hierarchy of needs

When you buy a Father's Day card for your dad to show him that you love him, which of the following is probably influencing you the most?

• Hedonic motives

• Routine motives

• Passive motives

• Rational motives

Loyalty

• Rational buying motives

• Passive buying motives

• Decision buying motives

• Patronage buying motives

You realized you need to buy a cake for your sister's birthday party, you begin looking at Yelp! for a nearby bakery. Which stage of the consumer decision-making process are you in?

• Information search

• Emotional motives

• Patronage motives

• Individual motives

The step in the consumer decision-making process that involves reaching an agreement with the business selling the product on what you will buy, the cost, the payment method, and how you will receive the product.

• Gather information

• Evaluate alternatives

• Assess Satisfaction

• Purchase

The enduring pattern of emotions and behaviors that define an individual.

• Features

• Intelligence

• Identity

• Personality

The history, beliefs, customs, and traditions of a group.

• History

• Culture

• Emotions

• Location

The kind of decision making are you using when you buy a coffee at the same location every morning.

• Routine

• Limited

• Extensive

• Executive

These are normally used for expensive purchases.

• Routine decision making

• Emotional decision making

• Information decision making

• Extensive decision making