INTRO TO BUSINESS - CHAPTER 13 REVIEW

Product, Place, Price, and Promotion are also called

• A lot of P's

• Market segmentation

• 4 P's

Which of the following is NOT one of the 4Ps?

• Product
• Packaging
• Place
• Price

What is not part of the marketing mix (the 4Ps)?

• Product
• Person
• Price
• Promotion

How the consumer gets the product

• Place
• Price
• Promotion  
• Sales strategy

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? 

• presentation
• product
• place
• promotion

Choosing what to make and sell is which one of the 4P's?

• Place

• Product

• Price

• Promotion

A car is an example of a

• product

• service

All the people who share similar needs and wants and who have the ability to purchase your products are called a ______

• group

• willing consumer

• Market

• customers

Which of the following best describes market segmentation?

• Dividing a large market into a smaller sub-market
• Selling goods for less than their production cost to maximise sales
• Maintaining long-term ties with customers to encourage repeat sales
• Identifying the consumer groups most likely to buy a business's products

Distribution refers to which element of the marketing mix?

• Promotion

• Product

• Price

• Place