DMSM Final Exam Practice #2

DMSM Final Exam Practice #2

9th - 12th Grade

25 Qs

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DMSM Final Exam Practice #2

DMSM Final Exam Practice #2

Assessment

Quiz

9th - 12th Grade

Easy

Created by

Christina Stevens

Used 1+ times

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25 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

It is suggested that a video ad on YouTube to be between ________.

10 and 15 seconds

15 and 30 seconds

15 and 60 seconds

30 to 60 seconds

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Statistics that describe customer such as age, marital status, income and education level

Demographics

Benefits

Psychographics

Geopgraphics

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Values, beliefs, attitudes, opinions and interests of customers

Demographics

Benefits

Psychographics

Geopgraphics

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identifying the features of the place where consumers will purchase

Demographics

Benefits

Psychographics

Geopgraphics

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Grouping customers based on the benefits they desire from products

Demographics

Benefits

Psychographics

Geopgraphics

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Personal branding is not necessary for

teenagers on social media

business professionals

pets

influencers

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following refers to the number of users who have come across particular content on social platforms

Retension

Reach

Conversion

Interactions

Retargeting

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