DMSM Final Exam Practice #2

It is suggested that a video ad on YouTube to be between ________.

• 10 and 15 seconds

• 15 and 30 seconds

• 15 and 60 seconds

• 30 to 60 seconds

Statistics that describe customer such as age, marital status, income and education level

• Demographics

• Benefits

• Psychographics

• Geopgraphics

Values, beliefs, attitudes, opinions and interests of customers

• Demographics

• Benefits

• Psychographics

• Geopgraphics

Identifying the features of the place where consumers will purchase

• Demographics

• Benefits

• Psychographics

• Geopgraphics

Grouping customers based on the benefits they desire from products

• Demographics

• Benefits

• Psychographics

• Geopgraphics

Personal branding is not necessary for

• teenagers on social media

• business professionals

• pets

• influencers

Which of the following refers to the number of users who have come across particular content on social platforms

• Retension

• Reach

• Conversion

• Interactions

• Retargeting

Which of the following is the result when the desired outcome of a marketing message is achieved

• Retension

• Reach

• Conversion

• Interactions

• Retargeting

_________________________ is confirmed when an audience member likes, comments, shares or retweets.

• Retension

• Reach

• Conversion

• Interaction

• Retargeting

The ability to keep current customers is known as

• Retension

• Reach

• Conversion

• Interaction

• Retargeting