Marketing Mid-Term Practice

How is a want defined?

• Something that you need for survival.

• People who use goods and services.

• Something that adds pleasure and comfort to our lives but isn't necessary for survival.

• A person who is buying or has just bought, a good or service.

How is a need defined?

• Something that adds pleasure and comfort to our lives but isn't necessary for survival.

• Something that is necessary for survival.

• An intangible activity that someone does for you.

• A tangible item that satisfies consumer wants or needs.

Who uses marketing?

• Construction companies

• US Army

• Schools

• Everyone

Facebook, Twitter, Instagram are examples of

• Social Mass Marketing

• Viral Marketing

• Social Media Marketing

• Relationship Marketing

Setting and communicating the value of products and services. Setting the cost at the right level.

• Price
• Place
• Promotion
• Product

Bartering is the process of

• Exchanging large bills for smaller bills

• Exchanging products or services based on value without money

• Taking other property

• Making large returns on smaller items

Amount a customer pays for the product/service 

• Product
• Place
• Price
• Promotion

Providing the product at a place which is convenient for consumers to access

• Product
• Place
• Price
• Promotion

A tangible good or an intangible service

• Product
• Price
• Place
• Promotion

THE 4 P's - product, place, promotion, price

• price
• selling
• target market
• Marketing mix