Stukent - Chp. 2: Intro. to Social Media Marketing

The simulation of human intelligence processes by machines, especially computer systems

• artificial intelligence

• organic

• search engine optimization

• Hootsuite

A marketing technique of creating and distributin valuable, relevant, and consistent content to attract and acquire a target audience.

• outbound marketing

• inbound marketing

• content marketing

• one-to-one marketing

Happens when the desired outcome of a marketing message is achieved

• key performance indicator

• cross-promoting

• reach

• conversion

A marketing technique which involves promotion of a product targeted to the customers of a related product.

• cross-promoting

• search engine optimization (SEO)

• public relations

• inbound marketing

Determined by or dependent on the collection or analysis of data

• artificial intelligence

• data-driven

• cross-promoting

• social media audit

A specific part of a population, especially identified by average age, income, education, etc.

• influencers

• reach

• conversion

• demographic

Refers to the period of time between 1995 and 2002; during this period, many Internet-based companies were founded; many of these companies failed

• data-driven period

• dot-com bubble

• influencer demand

• social media audit

Content that is continually relevant and not dated, and that helps drive new traffic to a a destination

• evergreen content

• demographics

• organic content

• cross-promoting

A social media management tool that allows users to schedule and post updates to pages or profiles on social platforms

• platform

• conversion

• inbound marketing

• Hootsuite

A marketing strategy that focuses on attracting customers via company-created Internet content

• one-to-one marketing

• artificial intelligence

• inbound marketing

• outbound marketing