PBMF Chap 11.1 Product

Protects products until customers are ready to use them.

• price

• packaging

• place

All of the goods and services that a business sells.

• product line

• product width

• product mix

Number of product items within a product line.

• Product depth

• Product line

• Product mix

Fact about a good or service.

• packaging

• feature

• quality

Process of deciding which products will appeal to the target market.

• product mix

• product planning

• 4 P's

Services cannot be stored for later use.

• Perishable

• packaging

• quality

Indicator of a product’s excellence.

• perishalbe

• quality

• feature

Promise that a product has a certain quality or will perform in a specific way.

• guarantee

• feature

• perishable

Number of product lines a company offers.

• product width

• product depth

• product mix

Three types of consumer products are specialty goods, convenience goods, and ____________________.

• raw materials goods

• shopping goods

• variable goods